There’s a group of investors in the United States that holds nearly $27 trillion in assets. For financial advisors, it’s important to get to know them—and their behaviors.

Accenture recently surveyed Generation D investors—Millennials, Gen-Xers and Boomers who increasingly depend on digital interactions. We also surveyed Gen D advisors to better understand how their profiles correspond to the investor segment. Here’s some of what we learned:

  • Despite the erosion of trust due to the financial crisis, advice is needed and valued.
  • Investors seek online education on basics and strategies, and advisor advice to better understand their risks and options.
  • Advisors’ perceptions about their investors are making miscommunication more likely, contributing to the breakdown of the investor and advisor relationship.

Learn more about Gen D, an important, emerging market for financial services firms, by watching my podcast below:

Submit a Comment

Your email address will not be published. Required fields are marked *